AUDI X THE CLUELESS

Discover how at The Clueless Aigency we brought Ai.leene to life—the human representation of Audi’s most advanced virtual assistant to date. A project designed to go beyond technology, where artificial intelligence becomes an emotional bridge, connecting the brand with people in an authentic, close, and memorable way.

AUDI X THE CLUELESS

Discover how at The Clueless Aigency we brought Ai.leene to life—the human representation of Audi’s most advanced virtual assistant to date. A project designed to go beyond technology, where artificial intelligence becomes an emotional bridge, connecting the brand with people in an authentic, close, and memorable way.

Together with Audi, we introduce Ai.leene, its first virtual assistant with a soul: a digital entity created through a unique blend of artificial intelligence, emotion, and storytelling. Ai.leene embodies Audi’s core values—innovation, luxury, and sustainability—and redefines the relationship between brand and user through a premium, human-centered digital experience focused on real connection.

Ai.leene is much more than the face of the Audi Q6 e-tron’s artificial intelligence assistant: she is the materialization of Audi’s technological vision for the future. Built on advanced artificial intelligence and a human-centered digital architecture, she connects technology and emotion in a precise, approachable, and aspirational figure. With a defined personality and a strong presence, Ai.leene embodies the brand’s core values, connecting with a global audience and projecting trust, leadership, and a genuine commitment to a more responsible, inclusive, and emissions-free future.

CLIENTS

AUDI
DOUGLAS
AMAZON
LLONGUERAS
L'OREAL
HELLMAN'S
SONY PICTURES
PRIME
GOLDEN CONCEPT
FANVUE

CLIENTS

HEALTHY POKE
ELISAVA
MAHOU
UDIA
BANCO SANTANDER
BBVA
VOGUE
GOA ORGANICS
CHARO RUIZ
RAZZER

MEDIA

FORBES
BBC
ABC
THE TIMES
EL PERIÓDICO
EURONEWS
FINANCIAL TIMES
LA VANGUARDIA
WIRED
GLAMOUR

NEWS

XATAKA
REASONWHY
INFOBAE
NETINFLUENCER
MUNDO DEPORTIVO
SPORT
MARCA
LA RAZÓN
THE SUN
THE GUARDIAN

LOCATIONS

BARCELONA
MÉXICO
ENGLAND
UNITED ARAB EMIRATES